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About Us

At tarte™, we believe in breaking down beauty boundaries, shattering stereotypes & being kind. We believe in high-performance & natural. We believe in artistry & good-for-you ingredients. We never compromise when it comes to what we put on our skin, & neither should you. Why choose between beauty that works & beauty that’s healthy? It’s time to rethink natural!

Founder & CEO Maureen Kelly is a pioneer in the industry leading tarte™ to become #1 concealer brand in America with the iconic shape tape™ concealers. She set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. One of her greatest passions is giving back to those who need it most & she has incorporated this belief into tarte™’s business model & corporate culture since its launch in 1999.  In 2017, tarte™ created heart to tarte™, tarte’s™ 501(c)(3) non-profit dedicated to causes like female empowerment, underserved communities, environmental conservancy, animal rescue, disaster relief & health & wellness initiatives. 

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Backorders will ship in 28 days.
Return Policy

We want you to be entirely happy with your purchase from tarte! For US customers, you may return new or gently used items within 30 days of receipt for a refund. Please email squad@tarte.com for a free prepaid return authorization label. Original shipping charges (if any) are nonrefundable.